Dan LeBlanc Design

With 27 years of experience in digital design and affiliate marketing, I specialize in performance-driven creative solutions—from AI-powered character systems to dynamic video campaigns.As both a designer and project lead, I've built everything from converting banner ads to complete web platforms that deliver measurable results.

Cashadvisor.ai

I spearheaded the development of an innovative affiliate marketing platform that replaces traditional static banners with AI-driven character interactions.My role involved researching the technical feasibility, creating the AI advisor characters, writing their dialogue trees and scripts, then creating all the dynamic video banners that display based on user responses.Users select an AI character who guides them through personalized questions before showing relevant offers tailored to their answers. Click play below to see it in action.

Better still, click here to interact with the live demo firsthand.

Affiliate Banner Designs

These affiliate banners were built for clients to use on a proprietary ad platform, with a focus on quick turnaround using whatever existing assets we could grab from the advertiser's site or offer pages. Here is a sample of the many hundreds of banners I created for Nitro Media.

Video Banners

In 2025, we experimented with replacing traditional banner ads with narrated video ads. Using the same principles as our static banners, the focus remained on quick turnaround and utilizing available assets from the offer website, while adding dynamic animation and professional narration to capture attention in an increasingly crowded digital space.The following is a sample of the over 100 video banners I've recently created.

Viva Fresh Food

As project lead, I managed a team of designers and programmers to build this website from the ground up using Umbraco as our foundation. My responsibilities extended beyond development to include content creation—writing recipes and articles, running promotional contests, managing ad campaigns, and producing regular newsletters to engage the community.